Brows | Anastasia Beverly Hills (2025)

EXPLORE/

Rooted in the Golden Ratio® Method, we create prestige brow cosmetics to create the illusion of facial balance, symmetry, and proportion that will suit any face shape.

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Rooted in Anastasia Soare's Golden Ratio® Method, we create prestige brow cosmetics to create the illusion of facial balance, symmetry, and proportion that will suit any face shape. See our 5 Steps to Brow Excellence: Fill, Detail, Highlight, Finish & Tools.

FILL Outline, define or add fullness with eyebrow fillers for soft definition, natural looks, bold drama or feathered brows.

DETAIL Create hairlike details, balance eyebrows, mask sparseness or build natural-looking brows.

HIGHLIGHT Add stunning definition, highlighting effects or that clean, polished finish for all your eyebrow looks.

FINISH Lock down your look with formulas that tame, sculpt, style and set color with extreme holding power.

TOOLS Find your ideal brow shape with our eyebrow stencil and maintain their style with pro eyebrow tools.

BROW/

PERFECT BROWS IN SECONDS

Our latest breakthrough for brows is the result of five years of development, aimed at one goal: how to help you achieve perfect eyebrows instantly, anywhere, anytime. And with our new Volumizing Tinted Brow Gel, we’ve done it!

$25.00

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SERUM/

CONDITIONING BROW SERUM

Your future brows begin with a stroke of Genius. Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brows that feels and performs like the brows you’ve always wanted.

$65.00

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BEAUTY ARTICLES

Apothecary Get The Look: Ombré Eyebrows Ombré brows have taken the beauty world by storm! This trendy eyebrow look features a subtle gradient effect, starting with a lighter shade at the front of the brow, darkening toward the end of the brow. This effect lends a natural appearance to your brows, as traditional brow makeup often creates a more uniform look. The result is a softer, more blended look that complements your facial features.So how can you achieve this natural-looking ombré effect? ABH is here to help you create your perfect brow.STEP 1: PRIMEBrow Freeze®Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!STEP 2: FILLBrow Powder DuoSoftly fill and define brows using our two-shade Brow Powder Duo and Brush 7B. Apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. Blend as you go using the spoolie brush for a soft, natural-looking finish.STEP 3: FINISHClear Brow GelAt this point your brows should have a nice ombré effect from lighter to deeper. If you want to highlight and define your brow, grab a Highlighting Duo Pencil. Apply the shimmer end from the arch to the end, then apply the matte end to the whole brow working from beginning to end. Blend with Brush 20. Finally set your brows and their now-perfect color with Clear Brow Gel. This will hold your brow hairs in place all day and prevent smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Voila!Read Article

Apothecary Get The Look: Laminated Brows What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations.STEP 1: FILLBrow Powder DuoUse Brow Powder Duoand Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.STEP 2: DETAILBrow PenNext, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front.If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes.STEP 3: FINISHBrow Freeze® GelFinally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.Read Article

Apothecary Get The Look: No-Fade Brows Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.STEP 1: FILLDIPBROW® PomadeFirst, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail.STEP 2: DETAILBrow PenNext, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin.STEP 3: FINISHBrow Freeze GelFinally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.Read Article

Apothecary Get The Look: Sculpted Brows Anastasia Beverly Hills understands the importance of impeccably groomed eyebrows; it’s how we made our name! So we know that well-defined, sculpted eyebrows can not only frame your face and enhance your features, they can also add a touch of elegance and sophistication to your style - while giving you a boost of world-beating confidence!But here’s a little secret: you don’t have to be Anastasia herself to achieve the perfect sculpted eyebrow with ultimate definition and shape. It’s something you can do at home - and this guide will show you how.STEP 1: PRIMEBrow Freeze®Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!STEP 2: FILLBrow Powder DuoNext, softly define and fill them in using Brow Powder Duo. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow and the deeper shade from the highest point of the brow (arch) to the end of the brow.If you’re going for the natural-looking ombre, apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. For best results, we recommend Brush 7B. It’s a dual-ended tool with a brush for creating precise hairlike strokes and a spoolie for blending to achieve a soft, natural-looking finish.STEP 3: DETAILDIPBROW® PomadeDIPBROW® Pomade is the key to this final step. This long-lasting, professional quality product is super-versatile in application and can help you achieve everything from natural-looking hair-like to texture to more bold and dramatic looks. Here, you’re going to add hair-like strokes and definition starting at the top of your brow, working in the direction of your natural hair growth. Blend as you go for a natural finish. Use Brush 12 for best results.As an additional step, use Pro Pencil to achieve greater definition and highlight the brow bone for a lifted effect. Apply at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes.Read Article

BROW QUIZ Add your skill level, hair color, concern and desired look and we’ll send your custom results. Brows have never been so YOU.Take The Quiz THE GOLDEN RATIO® METHOD Using your unique bone structure, Anastasia's method uses the Golden Ratio® Method to shape brows and achieve harmony.Learn More

Brow Freeze® $26

Brow Wiz® 12 Shades $25

AWARD WINNER

Clear Brow Gel $22

DIPBROW® Pomade 11 Shades $23

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Brow Definer 12 Shades $26

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